Get More Sales From Your Prospects Who DON'T Buy!
What is your definition of opportunity? Imagine that it's a typical week for your website – the one that you have planned, designed, to which you have driven traffic, and through which you have made...
View ArticleIs It the Economy or Is It Your Mindset?
Have you drawn the attention of potential clients? Are you giving off positive vibrations and getting plenty of hits on your web page? Do you feel that you are doing everything right marketing-wise,...
View ArticleOvercoming Objections in Your Sales Letter
Writing a sales letter is a practice in anticipating what your prospects will think, and overcoming their objections. When you're writing your sales copy, it's invaluable to be able to put yourself in...
View ArticleShine From The Depths Of The Direct Mail Slush Pile
Looking for an opportunity to shine from the depths of the direct mail slush pile? Though it might sound a bit cliché, everyone, even those of you who feel encumbered by a limited budget or a...
View ArticleShould You Offer A Free Teleseminar?
Would you rather be paid for your teleseminar, or give it away for free? At first blush, your answer, of course, would be, "Get paid." But I must admit, I've presented you with a bit of a trick...
View ArticleThe Key To Effortless Client Attraction
Picture this image of two boys playing in a garden, trying to catch some birds. One of the boys rushes around frantically with a net trying to catch the birds. Every time he gets close, the birds fly...
View ArticleCreate a Compelling Call-to-Action
Every consumer wants to know what's in it for them. If he gives a bit of his hard-earned money, what will he get in return? If she donates an hour of her valuable time, what can she expect to...
View ArticleSecrets of A Successful Squeeze Page
Do you know what the most valuable page on your website is? It's not your "About Me" page. It's not your "Testimonials" page. It is the page where people give you their contact information and purchase...
View ArticleDid You Remember To Say Thank You?
The thank you page is one of the most overlooked places of real estate on the web. That quote, from one of my mentors, Yanik Silver, speaks volumes. There is so much opportunity to promote more...
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Overcoming Common Sales Objections
No matter how well-written your sales letter, your prospects will have objections. It's a normal part of the psychology of sales. Your sales materials must not only understand that people will have...
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